Website project (00-1)
Elit Finans: a corporate website for accounting outsourcing
Homepage: offer, proof points, and the service catalog
(01)
About the project
Elit Finans is an accounting outsourcing company for small and medium businesses: bookkeeping, reporting, payroll, HR records, and communication with state authorities for sole proprietors, LLCs, and non-profits.
The website has one job: turn a complex, trust-driven service into a clear offer, and convert visitors into requests.
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What we did
- /01Built the page structure around the core promise – “we run your books, you grow the business” – leading to tariffs and a request form within a few scrolls.
- /02Turned the strongest arguments into visible proof blocks: liability insured for 10 million ₽, SBIS included for free, reporting always on time.
- /03Organized 7 directions of accounting support into a clear card-based service catalog: reporting, payroll & HR records, payment calendar, state requests, and more.
- /04Wrote the copy in the client’s language: benefits instead of accounting jargon, concrete numbers instead of promises.
- /05Responsive layout with quick request forms and cost estimation.
Service catalog block and per-screen mobile views
Key solutions(03)
Offer-first heroThe first screen sells the outcome, not the process
Proof blocksInsurance, free SBIS, and deadlines as visible arguments
Service catalog7 directions of support in a scannable card grid
Lead formsRequest forms with cost estimation across the page
A service website works when it makes trust tangible before the first call.