Mobile application (00-2)
Verda: a grocery app built around what’s in season
9:41
Deliver toHome · 42 Orchard St ▾
3
Search fresh produce
This week’s harvest
Seasonal picks, up to 20% off
Shop the harvest 🍇 Fruit🥦 Veg🥛 Dairy🥖 Bakery
❤
IN SEASON
Heirloom Tomatoes
Almería, Spain
€3.40 /kg
+
❤
★ 4.9
Sicilian Lemons
Sicily, Italy
€2.10 /kg
+
Hass Avocado
Michoacán
€1.20 /ea
+
Blueberries
Local farm
€4.90 /box
+
Market 🔍 🧾3 ♡ ●︎
9:41
←
♡
🍃 In season now
Heirloom Tomatoes
Fields of Almería, Spain · picked 2 days ago
★ 4.9 · 214Pesticide-free€3.40 / kg
18kcal /100g
✓Vitamin C
2 dSince picked
Quantity
−1.0 kg+
Add to basket€3.40
9:41
Your basket
3 items · from 2 farms
€11.90 to free delivery€13.10 / €25
Heirloom Tomatoes
€3.40 / kg
−1.0+
€3.40
Hass Avocado
€1.20 / ea
−4+
€4.80
Blueberries
€4.90 / box
−1+
€4.90
Today, 18:00–19:00
Courier · eco bag
Subtotal€13.10
Delivery€1.90
Total€15.00
Checkout→
(01)
About the project
Verda is a grocery delivery app for people who cook. Instead of an endless catalog, it opens with what’s actually in season this week – the produce that tastes best and costs least right now.
The brand leans on the material itself: warm harvest-cream backgrounds, a single forest green, and produce shown as bright, honest color.
(02)
What we designed
- /01A home that leads with a “this week’s harvest” block, then a tight seasonal grid instead of thirty categories to scroll past.
- /02Product pages that answer a cook’s real questions: where it’s from, when it was picked, and the price per kilo up front.
- /03A basket with the delivery slot chosen before checkout, so the last screen has no surprises.
- /04A warm, edible palette – cream, forest green, carrot – that keeps the food, not the UI, as the brightest thing on screen.
Key decisions(03)
Season-firstThe home screen changes with what’s ripe
Origin shownFarm and picked-date on every product
Slot earlyDelivery time picked before, not at, checkout
Edible paletteCream & green keep food the loudest color
A grocery app should feel like a good market stall – what’s fresh, front and center.