Website project (00-3)
ProfBerry: a B2B catalog of berry concentrates for HoReCa
Homepage: the promise “stable taste, always” and the drink-type navigation
(01)
About the project
ProfBerry has been producing natural berry concentrates for 15 years: fruit-drink bases with 60% pressed juice, berry tea powders, lemonade syrups, and bases for compotes, cocktails, and sorbets – more than 25 flavor solutions.
The website serves professional buyers – restaurants, cafes, bars, and catering – where the decision is made on product quality, numbers, and logistics.
(02)
What we did
- /01Organized the catalog by drink type – fruit drinks, tea, juice, lemonade, compote, cocktails – matching how a HoReCa buyer actually thinks.
- /02Put the key production numbers next to the products: 60% pressed juice, yield per package, shelf life.
- /03Made B2B actions the primary calls to action: request a price list and order product samples.
- /04Built product cards with real packaging photography for instant recognition in procurement.
- /05Connected the OZON marketplace channel alongside direct B2B requests.
Fruit-drink concentrate catalog and per-screen mobile views
Key solutions(03)
Catalog by drink typeNavigation that mirrors the buyer’s menu, not the factory
Numbers upfrontJuice content, yield, and shelf life next to every product
B2B-first CTAsPrice list and samples instead of a retail cart
Real packaging photosProducts shown exactly as they arrive in the kitchen
In B2B food, a website sells when the buyer sees the product and the numbers at once.