Advertising case (00-2)
Long-term car rental in Thailand: 500+ customers through Google Ads
Travel.
(01)
About the project
The client partnered with us to grow a long-term car rental business in Thailand. Our objective was not simply to launch advertising campaigns, but to develop a scalable acquisition system capable of consistently increasing bookings.
Rather than searching for a single “perfect” campaign, we established an ongoing optimization process that continuously improves marketing performance.
(02)
What we did
- /01Started with a comprehensive market and competitor analysis, then developed a growth strategy and a structured experimentation process.
- /02Launched and optimized Google Ads campaigns; improved landing pages and the analytics infrastructure.
- /03Tested multiple campaign types, audience segments, and bidding strategies, continuously running A/B tests on ads, creatives, and user journeys.
- /04Scaled high-performing campaigns while eliminating underperforming ones.
Google Ads account overview, Feb – Dec 2025: 5.4K clicks, 1.49K conversions, 8.79% CTR
Results(03)
500+customers who rented vehicles
40+A/B tests across campaigns, creatives, and landing pages
20 → 2campaigns launched, narrowed down to two high performers that keep scaling
6languages tested to identify the highest-performing audiences
This approach transforms marketing from a collection of advertising campaigns into a sustainable growth system that supports long-term business success.