Advertising case (00-1)
Currency exchange: from launch to 209 countries with Google Ads
Fintech.
(01)
About the project
The client approached us at the launch stage of a new currency exchange service. At that point, the business had no customer base, no sales history, and no established acquisition system — only a newly launched website and a business idea.
Our goal was not simply to launch advertising campaigns, but to build a scalable customer acquisition system capable of supporting long-term business growth.
(02)
What we did
- /01Analyzed the market and developed a customer acquisition strategy.
- /02Launched Google Ads campaigns, systematically testing different campaign types — Discovery, Video, and Search.
- /03Identified a critical analytics issue that prevented Google Ads from receiving accurate conversion data. Once tracking was restored, performance quickly recovered into a stable flow of qualified leads.
- /04Continuously tested new growth hypotheses, scaled successful campaign structures, and introduced new advertising formats.
Google Ads account overview, Oct 2022 — Dec 2025: 48.1M impressions, 729K clicks, 20.3K conversions
Example banners from the advertising campaigns
Results(03)
200+marketing experiments and A/B tests conducted
209countries and territories the service now operates in
1 systemscalable customer acquisition engine powered by Google Ads
∞predictable growth system that keeps scaling with the business
We view marketing not as a one-time campaign setup, but as a continuous process of experimentation, optimization, and scaling that drives sustainable business growth.